YAYLABS! ICE CREAM BALL
Brand Identity and Packaging for a diy ice cream maker
The Ice Cream Ball is a do it yourself ice cream maker that you “play & make” ice cream with. It was a big hit upon it’s launch in 2006. Our clients came to us to help refresh the packaging, and in doing so, we helped them clarify and reposition their brand and then developed a new name, logo, identity and packaging.
Creative Director: Henry Yiu
Designer: Ariel Nay, Amy Stine
Illustration: Ariel Nay
Copywriter: Ben Steele