Every boy and girl who was studying in USSR school knows this saying that goes like "We were writing, we we writing, our little fingers got tired".

When facing a task to make something cool for our clients' audience, we decided to reintroduce this nostalgic piece of experience into contemporary life adopting a device and calling it Palchiki, for fingers.

We loved the apporach to branding where a reicpient could play with an item deforming it how she or he wanted. We believe that makes a brand more elastic and such liberty gives a brand new super-strength.