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Yamaha - New models

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  • Yamaha pitch - Presenting their new models 2010
    Yamaha asked us to design a online digital world, where they could reveal their new 2010 models. Below you can see the Storyboard I've conceptualized + designed.

    via agency INDG.nl


  • intro animation: thought-bubbles representing the creative process + thoughts that go into designing new bikes.
  • Each bike is part of its own world, When you mouse-over a certain bike, a part of this world gets revealed. The R1 is part of a racing world. on click the 3D world will get build up around the circular disc.
  • The R1 sports world. parts of the bike are enlarged and creating together a world where you can explore the features of the bike. You can zoom in on certain parts, for example: you can race around the track to experience how fast this thing goes.  When you click on 'Explore the bike' you zoom in on the circualr disk again. see images below.
  • 'Explore the bike'
  • video, explaining a certain feature
  • Expanded view of the bike.