After an approach from a representative of DLV BBDO Milan, with whom I partnered with to produce an ad pitch on Yamaha’s Helmet products, BYE. The campaign is based on how the helmets “Protect your Ideas”, “Per chi ha idee da proteggere”.

Credits:

Art Direction/Illustration: Rodrigo Francisco
Copywrite: Pasquale Frezza
Agency: DLV BBDO

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