In collaboration with Miguel Angel Garcia Cañibe
Our client AC Marca in Barcelona Spain came to us for a redesign (industrial and graphic) of their product Yak Instant which is a sponge with a cream to clean shoes. After going to their fabric we identify that the production of the product was really fast and no expensive so we have to do something in those terms. Our inspiration for the final concept was taken from the LEGO blocks which helped us to reduce space at the POP and to have only one piece for the production. The triangular forms helped to clean better the shoe and the plastic helped to position the product in to a new level. For the graphic deign in the label, we used simply forms as well which is traduce in lower costs to the client. We really liked to do this project because of the difficulty it represented to us.