A complete overhaul of a favorite board game, the goal was to target Middle-Class, Middle-Aged adults using form and color. Sophisticated colors and clean lines entice the consumer into purchasing a more high-class, modern version of a classic game. Created using Adobe Illustrator, including a new logo and package design, with prints applied by hand onto custom built cardboard boxes and shaker cans. Studio photography and editing create a professional prototype for presentation. An addition to the original form of the game include a variety of dice and holders available for additional purchase.