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Yabazz, a Germany basketball website, had at best a rudimentary web presence of a typical basketball website. Additionally, Yabazz is a new name in the market. Yabazz needed to increase buzz, get the word out about their new identity, awareness and most importantly traffic to their website. So I set out not only to create a great site for them to get the message out, but an entire identity that they could rely on for years to come.