Ya Moskva
New concept of logo and identity for Moscow city
New concept of logo and identity for Moscow city
As a result of active discussions concerning development of logo for Moscow city, we decided to develop our own logo for multinational and historical Moscow city.
The main idea of the proceGraphical logo may transfer into "Я - Москва" (I Moscow) and "Моя Москва" (My Moscow), which will be attractive not only for tourists, but also for citizens.
Also, it has Latin way of writing explaining tag as transcription. In visuals, we wanted to reflect important attributes for tourists, such as audio guide and we think that very concept has a big potential in communicating brands is keep the letters in Moscow word Cyrillic, which is the native Russian.
