A Complete Program Development
Website, Catalogs, Photography and a Loyalty Program were created in order to entice Regional Managers of YUM Brands (Taco Bell, Pizza Hut, and KFC) to purchase their uniforms from zouire.uniforms.com/YUM rather than the competition.
Design GoalsWebsite: Create a website that encompassed all 4 brands (KFC, Taco Bell, Pizza Hut and Multi-Brands) needs for an online uniform store while allowing each brand to still portray their already established style. Along with make what is normally a "template based" website look professional with retail attributes (large image with multiple views, colorful variety on all pages, and ease of use).
Catalog: Reflect the brands established style while mainly focusing on the products. Professional views of products and model shots makes these "basic" uniforms seem more luxurious than what the competition offers.
Loyalty Program: create a information piece that was generic to all 4 brands but still reflected the whole programs style. Inform customers about loyalty program benefits without confusing or overwhelming them with numbers.