- Yümi is a unisex cosmetic brand. She sells body lotions, shower gels, perfumes, etc. all this for couples, which can be used as many by women and men. The packagings want to break the traditional codes of the market by using the off-the-wall humor.
This idea is to create daily moods of the couples. French puns have been used, with a wrinkled typography to make it more expressive, and to remind the bathroom care.