BRIEF
Les fournaises au gaz York Affinity = Efficace et économique
York's Affinity Gas Furnace = Efficacy + Cheap cost.
CONCEPT
Pour rejoindre les propriétaires de la région d'Ottawa, nous avons créés un accroche-porte qui démontre clairement le bénéfice principal de posséder une fournaise au gaz York, en plus d'avoir beaucoup d'impact visuel.
In order to reach the homeowners of the Ottawa area, we decided to create a door hanger that will clearly show the main benefit of acquiring a York gas furnace (warmth in your home), as well as having a great visual impact.
To create an added incentive to take action, as well as do good in the community, we suggested to the clients that they partner with the Salvation Army to collect warm clothes. While visiting a York's dealer, people could drop off used warm clothes that will be send later to the Salvation Army. In doing so, potential buyers received an additional 50$ rebate on their furnace.
DIRECTEUR DE CRÉATION Stéphane Jean
CONCEPTiON-RÉDACTION Mélanie Delisle et Jonathan Rosman
RETOUCHE D'IMAGE Maurice Gervais mauricegervais.com
AIDE POUR LE DESIGN GRAPHIQUE Ève Trudeau-Lévesque
CONCEPTiON-RÉDACTION Mélanie Delisle et Jonathan Rosman
RETOUCHE D'IMAGE Maurice Gervais mauricegervais.com
AIDE POUR LE DESIGN GRAPHIQUE Ève Trudeau-Lévesque
