I wanted to explore the potential for design and
adaptation of the Yo Sushi brand. Their brand is playful, scattered with quirky
characters and colour. I think a strong, bold illustration style could help
solidify their ideals. More colour, more imagination and more fun.
I started the process by modelling one of their in house
characters, a japanese girl. Inspired by her I started drawing, and developed
this Illustration style. A bold and playful world of sushi. I then digitally
painted my illustration and broke it down into planes before bringing it back
into the 3D software.
At WrightObara we came up with a concept/opportunity. They have restaurants situated in airports, we saw the potential for advertising on the tracks of the baggage claim. The concept was to mimic a sushi carousel. I produced an animation and a working carousel with the dynamics engine in Cinema 4D.
Video at the bottom of the project.