CHALLENGE: Research showed that, while a majority of people learn to swim at the Y, the drop-off in activity and attendance throughout their wide range of programs could be improved. Therefore, the objective was to present the YMCA's holistic view of each and every person, whether adult, child or teenager, and how the Y understands and has ways to exercise every part of you.
SOLUTION: There's more to the Y than a body of water to swim in and more to you than just a body. The Y's long-standing "spirit, mind and body" focus was brought forward from the mouths of a variety of Y members in this "I am Mind. I am Spirit. The Y sees all of me and knows those parts need exercise too" campaign.