osmosisfutzing : we collaborated with the great crispin porter + bogusky by suggesting to them that maybe the new Brammo Electric Powercycles that were on route to the White House from Detroit to be given to the Prez Obama , should be branded " YES WE CAN ! " and that they could be signed along the route by well wishers !
Not only did the great CP + B buy into this concept - their equally awesome client Brammo did as well , people on route started signing Brammos while twitter spread the buzz like wildfire , through twitter we were able to follow Dave & Brian as they piloted their electra glida blues towards DC . Twitter when even further by spreading the word of mouth on signing your name for posterity - as American started tweeting that they had just added their name to the bikes ( by doing this online without being on the actual route ) friends were inviting friends to sign - links also invited people to type in their names on the actual site which were then transcribed on to the Brammos !
Pioneering stuff some say this could be the best use of twitter from a social marketing point bof view - you decide visit http://www.shockingbarack.com www.twitter.com/shackingbarack