YENI RAKI
Yeni Rakı has updated the bottle cover with a new design. The illustration is inspired from the historical, geographical Turkish elements, describing the process of making Rakı.
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Agency: Landor Associates - Client: Mey İçki
Creative Director: Shaun loftman - Senior Designer: Jody Stenning
Creative Director: Shaun loftman - Senior Designer: Jody Stenning
Illustrations and ornaments: Ozalp Eroz
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Rakı as a drink has been in the Turkish consciousness for over 500 years. Distilled using grapes, raisins and aniseed, Rakı was first referenced in literature in 1510. It was then widely distilled throughout the Ottoman Empire and in 1937 it became known as Yeni Rakı meaning “New Rakı” to symbolize the coming of the new post-war era.
Rakı is a typically Anatolian product with a cultural legacy that spreads throughout Turkey and beyond. There is no clear answer to the question of who first made Rakı. Yeni Rakı as we know it today is the product of an evolution that has developed over centuries.
The rich heritage of Yeni Rakı matches its rich flavour. With its tones of aniseed and distilled grapes, it is layered and dramatic. This flavour is created through a highly crafted distillation process. It is a skilled and timely process with the flavour and texture developing with each drop.
Grapes are removed from their stems and pressed to create suma. The suma is then twice distilled and mixed with aniseed on the second distillation process in traditional copper stills. The finished Yeni Rakı is then aged oak barrels for a minimum of 30 days to mellow and develop its final distinctive taste.
VIDEO BY KK Outlet
