This YCN brief was to create a campaign for Ted Baker's watch range. The outcome had to capture Ted Baker's brand values, irreverently British, fun and innovative. For this I chose to focus on the great British watchmakers of the past. I selected some of the most prominent watchmakers and created a personalty through character designed birds. Each bird has an individual style that will reflect in the design of the watch. Customers will be able to select the character that suits their individuality.