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  • YCN Ted Baker
    Product campaign 
  • This YCN brief was to create a campaign for Ted Baker's watch range. The outcome had to capture Ted Baker's brand values, irreverently British, fun and innovative. For this I chose to focus on the great British watchmakers of the past. I selected some of the most prominent watchmakers and created a personalty through character designed birds. Each bird has an individual style that will reflect in the design of the watch. Customers will be able to select the character that suits their individuality. 
  • Promotional posters.
  • Character watch boxes.
  • Customers will receive a bag to match the character watch they purchased.
  • Mock window display.
  • Characters will be placed around the store to promote the watch range.
  • Characters will be suspended from the ceiling in the changing rooms.