A YCN competition entry this time for Sega's brief. The brief was to mainly advertise that it is Sonic's 20th anniversary this year. I have chosen to do it as a more interactive campaign in which clues are released for towns - London, Manchester, Sheffield, Edinburgh - and the clues lead to Chaos Emeralds and Chaos rings hidden round town. Finding an Emerald it would open up and give the finder a unique code to go onto the website and download the 20th Anniversary game via the website and also enter them into a draw to win a limted edition Sonic Xbox 360, the colour of the emerald depicts which second character they unlock for the game.Upon finding a Chaos Ring instead finders would take it to their nearest Game or Gamestation store and trade it in for a goody bag containing merchandise for the console of their choice - Xbox 360, Nintendo DS or Sony PS3. Read Less