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YCN Fedrigoni London Paper Showroom Brief

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  • Fedrigoni London Paper Showroom
    YCN Competition Brief
    2nd year degree brief entered as part of the YCN Competition Award Briefs 2010
  • //: The brief set by Fedrigoni was to encourage more designers and creatives to use their London Paper Showroom which opened its doors in 2008. Creative freedom was granted in terms of content and media.
     
    In response my submissions were orientated around the idea of the showroom being 'A Place For...' a flexible starting point for which Fedrigoni could then reinterpret with other subsequent projects and events, these being;
    A Place for Exploration
    A Place for Discussion
    A Place for Visualisation
    Origami was used extensively to represent these themes in a tactile, engaging and visually stimulating manner, through posters and interactive invitations. 

    An interactive book video was also created in which the audience could experience visual storyboards brought to life through the use of Fedrigoni's speciality papers. 

  • Interactive Book Video will be uploaded very soon.