Xymena Ma

- Xymena Ma
A Personal Brandindg Project - Xymena Ma is a very talented fashion designer inspired by the simplicity of the East. She's currently launching her first female clothing collection, and we were asked to help out with the branding side of things. Our main goal: to have as much crazy fun as possible.

- People of Japan! This is our redesign of your national flag. Are you guys interested?

- We like to work with big formats, mainly because we've recently bought some huge screens for our new office.

- Every time we get to be this organized is a great photo opportunity.

- Eido by Xymena Ma is the only book about fashion I'll ever read, which says a lot about my looks.

- This book is perfect for people who like to read and wear stuff.

- We've also designed the identity package which is simple & straightforward enough to fit on just one page, because that is how we roll.

- Xymena is the Perfect Customer, mainly because she always says "let's do it!" to every stupid idea we have. To celebrate her awesomness, we've made her a series of posters.

- Primary font used in this project is Auto 1 Lt by Underware.

- Business cards & price tags are made of thick 700g screenprinted cardboard, which is also great for roofing your house.




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