Objectives:
Communicate Sprite’s brand identity (Self Expression) andbuild on 2011’s platform Spark and Creativity.
Target:
Our target is youthful, they are impulsive stars.
They love to express themselves; they want people to knowwho they really are.
They know what they want, and are not afraid to show it andgo for it.
Communicate Sprite’s brand identity (Self Expression) andbuild on 2011’s platform Spark and Creativity.
Target:
Our target is youthful, they are impulsive stars.
They love to express themselves; they want people to knowwho they really are.
They know what they want, and are not afraid to show it andgo for it.