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Bēhance

Xceleron Brand Identity

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  • Xceleron
  • Brand identity program for Xceleron.
     
    Xceleron is a clinical research organization that has pioneered the use of Accelerator Mass Spectrometry to help pharmaceutical and biotechnology clients get life-changing products to people faster and more cost effectively.
     
    This re-branding exercise was undertaken to build upon Xceleron's perceived strengths, overcome historic negative views and modernize its image.
  • Concept sketches
  • Before & After