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Bēhance

Xacobeo Music Events

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  • Xacobeo Music Events
  • Sub-brands system design, brand guidelines and graphic design to promote the musical events organized during the jubilee year by Xacobeo 2010. These were: Xacobeo Classics (classical music), Xacobeo roots (Galician folk music), Xacobeo Underground (indie galician bands) and Xacobeo Vivo (performances, DJing)

    The main goal was to achieve a flexible graphic system in which all brands kept a graphic line in common, but at the same, time each of them needed to reflect their own style according to the type of event they were promoting. On the other hand, it was mandatory to include the "10" logo and the Xacobeo logotype (both main identifying marks designed by Alberte Permuy) as part of each brand. Without much room left for creativity, the solution was to design the overall graphic identity using a typography and color system that would easily allow to identify each brand independently but also to be recognized as part of a group keeping a visual connection with each other.

    The result was a consistent and easily recognizable identity system with optimal legibility over both color and photographic backgrounds and good portability into all media.

    This was commissioned agency work.