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XV International Tchaikovsky Competition

  • XV International Tchaikovsky Competition
    Visual Identity System 

  •  Logo was created by Chermaeff & Geismar in 2010
  • International Tchaikovsky Competition is a contest held in Russia since 1958. 
    It is the biggest event in the world of professional music.

    Competition consists of four nominations:
    Violin, Voice, Cello and Piano

    Aim: rejuvenate and freshen up the image of the contest. 
    Goal: recover blemished reputation, broaden the audience.
    TA: young people barely connected to the world of classical music, active internet users.
    Concept metaphor: Digital Tchaikovsky

    Style requirements: dont touch the logo, use the image of Piotr Ilitch, create symbols for ech nomination resembling the style of logo. 
  • As the framework for building the nomination`s symbols I took the basic element from logo.
  • Piano
  • Cello
  • Violin
  • Voice
  • Online translations were held by http://paraclasics.com
  • Developing the visual metaphor.
  • Extra pattern made by fusion of all nomination`s patterns for use on gifts.
  • According to the style metaphor "Digital Tchaikovsky" real images of the composer didn`t work well as avatars, so an artificial image was created.
  • Rachmaninoff Prelude number 1, fifth minute
  • City advert was based on style icons rasterized with respective nomination`s pattern elements.