- XV International Tchaikovsky Competition
Visual Identity System
- International Tchaikovsky Competition is a contest held in Russia since 1958.
It is the biggest event in the world of professional music.Competition consists of four nominations:Violin, Voice, Cello and PianoAim: rejuvenate and freshen up the image of the contest.Goal: recover blemished reputation, broaden the audience.TA: young people barely connected to the world of classical music, active internet users.Concept metaphor: Digital TchaikovskyStyle requirements: dont touch the logo, use the image of Piotr Ilitch, create symbols for ech nomination resembling the style of logo.
- According to the style metaphor "Digital Tchaikovsky" real images of the composer didn`t work well as avatars, so an artificial image was created.