XV International Tchaikovsky Competition
Logo was created by Chermaeff & Geismar in 2010- International Tchaikovsky Competition is a contest held in Russia since 1958.
It is the biggest event in the world of professional music.Competition consists of four nominations:Violin, Voice, Cello and PianoAim: rejuvenate and freshen up the image of the contest.Goal: recover blemished reputation, broaden the audience.TA: young people barely connected to the world of classical music, active internet users.Concept metaphor: Digital TchaikovskyStyle requirements: dont touch the logo, use the image of Piotr Ilitch, create symbols for ech nomination resembling the style of logo.
As the framework for building the nomination`s symbols I took the basic element from logo.
Piano
Cello
Violin
Voice
Online translations were held by http://paraclasics.com
Developing the visual metaphor.
Extra pattern made by fusion of all nomination`s patterns for use on gifts.
- According to the style metaphor "Digital Tchaikovsky" real images of the composer didn`t work well as avatars, so an artificial image was created.

















Rachmaninoff Prelude number 1, fifth minute



City advert was based on style icons rasterized with respective nomination`s pattern elements.







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