- Quick, urgent task for XPT. Had no original corp identity or art direction to go by so I had to start fresh based on a few points.
Simplicity, but not monotonous, was of them.So I went with contrast. Contrast between the detailed section and the white, simple part that holds the slogan. I think it throws the eye towards the motto and conveys its message.I made the simple part pop, instead of the other way around.These are the final two versions, the first one is the chosen one.