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XOTIC Games - Brand Identity

Advertising, Branding, Creative Direction

Introduction
This is one of the first brand identity I've ever designed. It was a school assignment, and we were asked to create a complete brand identity for a random company. I came up with the company's name and concept, and developed it thoroughly.
The idea
To represent a game company, I wanted the logo to portray creativity, flexibility and uniqueness.
The drafts
I wanted to use the infinity symbol as the main concept behind the logo, so I played with different ideas.
The logo and typography
Application on items

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