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Bēhance

XOTIC Games - Brand Identity

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  • Introduction
    This is one of the first brand identity I've ever designed. It was a school assignment, and we were asked to create a complete brand identity for a random company. I came up with the company's name and concept, and developed it thoroughly.
     
  • The idea
    To represent a game company, I wanted the logo to portray creativity, flexibility and uniqueness.
  • The drafts
    I wanted to use the infinity symbol as the main concept behind the logo, so I played with different ideas. 
  • The logo and typography

  • Application on items