Valerie Ramey started XO31 to display and sell her beautiful one-of-a-kind handbags. In developing the identity my goal was to truthfully represent the handcrafted quality of the bags by creating something to compliment the materials and textiles. The bold but simple logo is versatile enough to be placed on a detailed knitted texture or with an image from the eclectic XO31 photoshoot. The pop of green see throughout the XO31 identity reflects the panache that each bag as a statement piece will bring to your outfit. Read Less