XO Communications - Social Media Redesign

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Client

XO Communications Marketing Dept.

Project Overview

As part of my summer internship at XO Communcations I was assigned to come up with a new design for the company’s social media pages for Twitter, Facebook, YouTube, and Google+. We wanted to have a uniform look and feel across all social media platforms so that the company brand’s meaning and aesthetic was preserved.

After receiving direction from the senior members of the design team I was able to conceptualize a cityscape theme. The cityscape theme was used because it represents a large population with all kinds of small and large business which is the customer base that XO Communications aims its telecommunications and new cloud services to.

Process

My first goal was to come up with a mockup for the XO Twitter page and then show it at our weekly Marketing Communications meeting for feedback. After the presentation, management signed off on the idea and I was able to continue the project to redesign the other social media pages. Some of the setback I came across designing for the other pages were image resizing and responsiveness. I had to take these factors into account when finalizing my design for twitter to make sure our side bar text was shows across all kinds of screen resolutions. The same problem came up during the YouTube page redesign. The banner text was lost behind the page profile picture when seen on a smaller resolution screen. I ended up finding a sweet spot for the text where it was visible and not blocked by the profile picture while still maintaining the look and feel of the original concept.

Result

Our marketing team was impressed with the results and they really understood the concept right off the bat.