Kinect for Core is an Xbox marketing campaign to attract ‘core gamers’ to its Kinect device with targeted game titles. Working in conjunction with POP, we created a rich, immersive landing environment on XBOX.com that is designed to appeal to the hardcore gaming enthusiast while showcasing the universe of games.

The live site can be viewed here: http://www.xbox.com/en-US/Kinect/Serious-Fun Read Less