Bringing a diverse brand personality of the X Games was the mission in developing our 2nd year of product artwork for their licensee. 13THFLOOR was responsible for over 120 unique works of art and graphics for the X Games product line. Decks, Shoes and Moto-X toy designs are some of the product groupings we adorned with psychotic graphics.
Our client presented us with a challenge to produce designs that appear to be created by a multitude of uniquely different artists, designers and studios. Talk about keeping it fresh! While delivering appropriately on trend and retail correct assets, I proceeded to craft our "Keep it Kustom" vibe throughout every design, as usual, never using clip art and even hand drawing the bulk of the Kustom Kreations. With line themes like Skulls, Creatures, 80's, Food, Grunge, Crazee Carney, Interpretive X Games type and more. Pretty much a design dream come true!