The XBox 360 Live Avatar Marketplace allows gamers to purchase apparel for the avatars which represent them in online play. CO designed virtual apparel collections such as "Steampunk" and "80's Modern," which sell alongside branded apparel from the likes of Adidas and Roxy.
CO was then asked to design a series of posters and banners for Microsoft's internal campus launch of the Avatar Marketplace. Armed with low-resolution assets, little content, and less than a week for design and production, we came up with a lively and arresting family of visuals. The quotes were taken directly from gamers, raving about the collections on online forums.