Wycliffe Bible Translators is a not-for-profit organization, dedicated to providing every person in the world with access to the Bible in their Heart Language. Wycliffe Bible Translators of Canada (Wycliffe) is a sending organization that raises funds and recruits members, who are called to do the work of Wycliffe around the world.
Wycliffe has about 380 members serving in Canada and around the world; however, involvement is declining, along with donations.
Wycliffe came to William Joseph for help with the challenges and to improve its marketing initiatives.
William Joseph Thinking
William Joseph aimed to target a younger demographic to increase Wycliffe membership and to increase the overall level of donations. We wanted to unify the organization’s message that is presented to stakeholders, especially its corporate level and membership.
We started with a new website and framed the Wycliffe marketing campaign around a number of other materials, including print ads, a presentation template, a corporate brochure, a brand standards guide and a suite of stationery materials.