Wusah is slang for "calm down and let go". This concept of serenity is placed in the context of the 1500's when empires were conquering the world by sea. The symbol merges a Buddhist Dharma wheel and the 8 Noble Truths with a ships' wheel and coffee bean as the pillar. The Wusah brand is designed with depth and meaning to create an immersive story and a worldy feeling of calm in each cup.
The best flavors from around the planet are identified by number and colored pattern. An informational card describing the flavors and armoas of each bean show a map of its' origin on the back. These coffee beans feel as if they traveled across the globe by sea and into your hands for you to savor.