Wrigley's 5 Gum: The Ultimate Sensory Experience
Digital Campaign including website, Facebook and Social Media Strategy
5 Gum React asked us to create buzz and visibility, extend product reach, and implement a larger social sharing aspect around the gum. The target audience is young, tech-savvy and on the prowl for the next cool thing. We tapped into this idea of being first (exclusivity) and sent black envelopes online asking existing fans to be a part of the "experiment." If they participated, real gum packages were sent to the fans to test the product before it was launched. Then, we centralized the sensory experience in one site as the hub for sharing.