- WWE identity design / Logo Exploratory
- This years Wrestlemania 29 logo was a great challenge. The WWE wanted a logo which would portray the "Metropolitan feel" and maintain what Wrestlemania is as an Icon. We in creative after many rounds finally landed on an idea originally conceived by Copywriter David Fletcher in a sketch which portraying the Empire State Building with a 29 at the base. Under the direction of VP Stan Stanski and CD Julie Sbuttoni we can see the evolution of the logo.
Alternate designers credited to the project also include: Soren Youngren & Daniel "the Skullkrusher" Bellon.