World's Toughest Mudder / Tough Mudder
JPI shot the inaugural 24 hour World’s Toughest Mudder event on 12/17/2011 in New Jersey. The end product is a testament to the Tough Mudder brand and JPI’s crew; bad ass. This particular Tough Mudder was a “race” with a male and female winner and $10,000 on the line, and Tough Mudder knew they wanted it done right so they brought JPI on board to conceptualize, develop and shoot the footage needed to capture the event. An event which had less than 1,000 Mudders participate, now has more than 156,000 views on youtube.