World of Birds in Hout Bay is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed and take care of their animals. Instead of a campaign asking for donations, we created a poster series to encourage people to visit the sanctuary and therefore help
feed the birds.
The handcrafted posters helped to feed the birds of Cape Town themselves as they were made from nothing but birdseed and non-toxic glue and were posted around the city. Spreading the message was then up to the public who photographed/spoke about/tweeted about the campaign.
I did the art direction and design of the posters. This project also received a D&AD In Book award in the Graphic Design (posters) category.
Credits & thanks:
Merpak Envelopes for the non-toxic glue
The Fishgate Team