This is a carton that means more than a milk - it helpsaving life. Besides, it also keeps the heritage of a ‘milk’ carton design. Byhaving to maintain the heritage, a donation was made for a charity purpose.This is where it enhances the advantage of a donation that reflects on aproduct which can help saving the children’s life.

This donation was organized by the ‘world charity’. Thedesign is rather straight forward with the slogan, ‘A COIN for MILK, for a giftof LIFE’. A coin of donation may be small, but for a suffering child, it meansa lot to them. In the design, a glass of milk is placed on the front and thecow’s body pattern are covering the top and bottom of the carton to clarify theproduct image. Hence, there are two pictures of the poor children placing atboth the side of the carton to give a better side views. Two simple informationare also written for public’s understanding; a child’s nutrition informationand a survey of countries and regions where children suffer the most povertyand hardship.

Ideally, the collected money will goes to the hands of thepoverty that goes like pouring milk.