- Web | Mobile | Social
UX / Design / Dev / Ideation
- My work below all began as mere proposals. They were seen through from wireframes and designed/art directed all the way to the final glorious launch. I hope you enjoy the depth and variety of UX/UI and ideation shown here.
CHALLENGE: Create a brand integrated array of free education and entertainment based components to generate early buzz and positive promotion of the movie. Position Dreamworks as a provider of quality educational content. Starting with wireframes and user-stories, we crafted a simple yet lively experience which satisfied the needs of both students and teachers.
- American Express PASS Card:
CHALLENGE: Position the PASS Card as a catalyst for teaching financial literacy among teens on the scholastic.com Parents Portal, Facebook, and in schools. Other goals included driving card sign-up/CRM opportunities for the client and allowing Scholastic to reward participating teachers to foster brand loyalty.
CHALLENGE: Create a long-term presence on scholastic.com to provide free tools for building financial literacy skills and create brand resonance.
CHALLENGE: The LiveSTRONG at School program has been slowly migrating over from a shared presence on livestrong.org to solely on scholastic.com. The client asked for improved SEO, an increase in content, a modular design for ease of updating, and a more robust UX. Two design directions were also requested (an unchosen option is seen below). A Facebook application was also developed to boost exposure and engagement for the "Holiday Helpers" campaign.
- EXPO Markers:
CHALLENGE: Expand on Expo’s preexisting educational content and create a digital hub on scholastic.com and Facebook, ultimately driving parents and teachers to purchase and use Expo products.
As Creative Manager, my challenges were to update and refine the Pingmobile brand, work alongside Sales to concept and develop client work, and provide digital and print strategies for the internal marketing group.