- Icon designWoolworths
Design - Sam Thompson Creative Director - Ross Gales
Agency - Pollen Digital
- Pollen digital approached me in mid 2012 to develop an icon set that was used on a microsite as part of Woolworth's new brand building campaign. The brief was to create the icon set with a more authentic feel than is usually done online, making use of paper textures and a fun 'cut-out' style.
- Supported by a smaller set of simpler icons:
- And finally the microsite:You can see it live at http://australiasfreshfoodpeople.com.au/
- Thanks for watching!