This website for Chelsea award winning gardeners Woolcott & Smith was heavily influenced by the 1940s/50s cottage garden aspects of their designs. Research into customer trends showed that the public are moving away from corporate brand identities and instead want to know the faces behind products and the values they uphold. The concept of a 1950s gardening scrapbook allowed for direct communication between the brand and the consumer developing a friendly and approachable identity for Woolcott & Smith.