This website for Chelsea award winning gardeners Woolcott & Smith
was heavily influenced by the 1940s/50s cottage garden aspects of their
designs. Research into customer trends showed that the public are moving
away from corporate brand identities and instead want to know the faces
behind products and the values they uphold. The concept of a 1950s
gardening scrapbook allowed for direct communication between the brand
and the consumer developing a friendly and approachable identity for
Woolcott & Smith.