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Wonder - FMCG

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  • Wonder
    Pan de molde - ELISAVA 2012
  • ES : Wonder presente en las familias americanas desde 1921 quiere introducirse en el mercado de gran consumo Español. Manteniendo los conceptos como familiar, tradición, nutritivo y calidad se plantea el diseño con nuevos códigos gráficos aptos para el mercado europeo.
  • ENG : The Wonder bread present in the American families wants to become known in the European market. For that reason, the packaging was redesigned to communicate, to the new consumers, the characteristic concepts of the brand.
  • ENG :  The new proposal uses graphic codes as the seal to show the tradition concept of the brand (since 1921). Around the pack a brown band with a small pattern, which recalls the bakery bags, giving the familiar aspect to the product. The transparency area shows different types of bread, with a specific colour and their evident quality as well. The logotype is kept in the Mexican version.
  • ES : Wonder en un lineal de gran consumo junto a las marca líderes del mercado y una marca blanca.
  • Dirigido por : Francesc Ribot.