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Bēhance

Wolfson Prosthetists Corporate Identity and Posters

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  • Roger Wolfson Prosthetists Ci
    Medical Orthotists & Prosthetists 
  • Chalence

    We were tasked to create a corporate identity and posters for Roger Wolfson & Associates,
    a medical orthotists an prosthetist company, which would represent their desire to help
    people to become able and lead fulfilling lives

    Solution

    Just like a prosthetic is an extension of a severed limb, ascenders and descenders
    in typography change the existing condition of a basic letter. By taking a word
    with a negative connotation, symbolic of a person with a disability, we changed it
    using ascenders and descenders into a word with a positive connotation -
    implying hope, ability and freedom.