Subhan Ellahi's profile

'Within' campaign - RSA Student Design Award

Within is a project created for Speaking of the Spiritual of the RSA Student Design Awards competition.
 
Brief: To design a service or system for young people that explores the term Spirituality beyond yoga, meditation and karmic connection.
 
Within is a campaign that aims to make todays youth understand the meaning and relevance of the word spirituality, what’s in it for them and what it can do for them.  With so much besieging the average young person, it’s important to shine some light on their concerns and worries and to show them a part of themselves that they haven’t acknowledged before. This spiritual journey will make them discover the light within and the magic of self-awakening. 
To conquer this mammoth task of self-discovery is almost like finding a nail in a dark room, but if we can find someone who can guide us through this darkness, things can be a little easier. That’s exactly what this spiritual journey will do. The ‘WITHIN’ spiritual journey is a custom-made book for all those who need to find the missing link in there lives. This pocket size book will be a silver lining to all the diminishing souls and for all those who are looking for options beyond yoga and scientific jargon. 
This pocket wonder will be available at the admission office in the campus of colleges and universities and will be handed over with the college prospectus. Post browsing you will discover the last page of this book to be an empty sheet almost like a clean slate on which the reader can share his or her spiritual story.  This will later be displayed at the campus wall followed by a ‘WITHIN’ week where students will get a chance to talk, listen and experience a whole new world of spirituality!
A series of communications will be installed all over the campus to promote and support the big idea.
'Within' campaign - RSA Student Design Award
Published:

'Within' campaign - RSA Student Design Award

Within is a project created for Speaking of the Spiritual of the RSA Student Design Awards competition. Brief: To design a service or system fo Read More

Published: