Wishseat is a new online travel agency company, the owners came to me with the idea of helping them to create a hand-made logotype design, which they considered as the best solution. I propose to solve it in brush calligraphy style. Here you can see the working process and how the logo looks like now, the website is still to be launch.
I began to sketch using a brush pen on rice paper. I’m not a calligrapher but fast sketching with the brush pen helps me a lot in the process.
After writing the logotype lots of times, and selecting the one I think is the best for my purpose, I redrawn it with pencil on tracing paper while looking for possible letter combinations that can make the logo more attractive.
The next step is to digitize them, taking care of the contrast and the spacing. At this point is when I realized that making a little break between ‘wish’ and ‘seat’ will help to ‘read’ and understand the meaning of the logotype much better. That’s version 1…
…and that is version 2, offering a different ‘sh’ ligature and also a different ‘s’.
All the versions together, ready for the presentation to the client. And below the chosen one.
