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Wishseat. Lettering & logo for an online travel agency

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  • Wishseat is a new online travel agency company, the owners came to me with the idea of helping them to create a hand-made logotype design, which they considered as the best solution. I propose to solve it in brush calligraphy style. Here you can see the working process and how the logo looks like now, the website is still to be launch.
  • I began to sketch using a brush pen on rice paper. I’m not a calligrapher but fast sketching with the brush pen helps me a lot in the process.

  • After writing the logotype lots of times, and selecting the one I think is the best for my purpose, I redrawn it with pencil on tracing paper while looking for possible letter combinations that can make the logo more attractive.
  • The next step is to digitize them, taking care of the contrast and the spacing. At this point is when I realized that making a little break between ‘wish’ and ‘seat’ will help to ‘read’ and understand the meaning of the logotype much better. That’s version 1…
  • …and that is version 2, offering a different ‘sh’ ligature and also a different ‘s’.

  • All the versions together, ready for the presentation to the client. And below the chosen one.