Drawing a decent cloud has almost become an art of sorts. So when Wipro wanted a single graphic Identity for their cloud services, the challenge was accepted with a certain amount of compromise.

The leading line for Wipro's Integrated Cloud services was 'BE FAST. BE SURE'. They wanted to convey that their cloud services offered speed of data and operation while keeping the data Safe. And for that, we went to work. Below is how we arrived at the final Graphic Identity.