Winterthur Chocolate was a result of a branding/packaging project for my introduction to Graphic Design class. We were given the prompt to create our own chocolate company along with a logo, and packaging for five chocolate bars.
I chose the name Winterthur from a city in Switzerland that has that exact name. Since Switzerland is a well known chocolate exporter, I thought it was suiting. The towers in the are representative of the towers/steeples within the actual city.
The flavor I created was Matterhorn Mint. Matterhorn, is one of the largest mountains within the alps. The cold climate of these giants are represented through the mint flavor. When the bars are all aligned in a row, they show the mountain as a whole. The gradient of the green is another design element that portrays the sporadic climate of Matterhorn.
Each bar of chocolate are assigned a number. This number represents the order in which they were produced out of 425 bars.
This was my first time working with packaging. Folding the paper, getting the die lines right, etc. proved to be a daunting task.