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Bēhance

Winter Olympic Campaign

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  • WINTER OLYMPIC CAMPAIGN
    Creative ad campaign
  • BILLBOARD

    As people drive by, they see the silhouette of a skier that had jumped that had jumped through the billboard.
    In addition to having few words, viewers are able to quickly grasp the intent of the advertisement. 
  • POSTER

    As pedestrians walk by they see a bobsled ripping through the poster, revealing the bricks of the wall beneath the poster.
    Having the bobsledders at eye level allows the viewer to imagine the athlete's point of view
  • POSTER

    As pedestrians walk by they see a Hockey player smashing through the poster. Having the hockey player at eye level allows the viewer to imagine the athlete's creative point of view.