Slough Estates Group (SEGRO)
Winnersh Triangle Brand Identity
Despite being in a prime location on the M4 corridor, the Winnersh Triangle business park was unloved, dated and saddled with empty office space. As a multi-million pound redevelopment program began, a fresh and exciting Winnersh Triangle brand was required
The park hopes to attract big thinkers, and this was the starting point. The brand idea ‘Opportunity in Everything’ was created, and all levels of communication were reinvented. Print, web, advertising and environmental applications were all overhauled. On a larger scale, several international artists were brought in to transform the park by creating dramatic works of art, all from everyday objects. The new brand forced potential clients to reconsider Winnersh Triangle, and position it at the forefront of ambitious business thinking.
Worked on as part of a team at The Partners in London.