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  • Hispanic Heritage
  • Winn-Dixie is a Supermarket chain in Florida. Their hispanic audience is huge, so they wanted to go big during the Hispanic Heritage Month 2013.
    We decided to embrace the fusion between the Hispanic and the American culture represented by the food.
    This campaign is about the best of both worlds, combined.
  • Poster 1: Who said tradition has to be traditional? (Hot dog with pineapple sauce)
  • Poster 2: When 2 good things come together, great things happen. (Passion fruit + key lime pie)
  • Poster 3: (tostón burger)
  • Poster 4: Eat how you speak, in English and in Spanish (chorizo corndog)
  • Poster 5: Who said tradition has to be traditional? (Maria Cookie Cupcakes)
  • Poster 6: An American classic with a bold latin flavor. (T-bone with guava sauce)
  • Recipe book with all our recipes
  • Winn-Dixie entrance doors
  • End-cap displaying one of our recipes: Hot dog + pineapple
  • Facebook post 1
  • Facebook post 2
  • Post we created after one of our fans suggested a new mix: pop corn + Complete Seasoning
  • Landing page - Maria Cupcake
  • Twitter page
  • App - create your own mix and share through Instagram
  • Carnival Miami
  • For more than 35 years Miami has been celebrating Carnival Miami at Calle 8. This annual showcase of events draws close to one million residents and tourists to the greater Miami area. The activities include live concerts, footraces, culinary competitions, galas, art, jazz and the nation's largest street festival.
    Winn-Dixie goes all-out during this season. They sponsor 4 big events. 
    I developed a creative campaign featuring the different events through the use of carnival tents. Dale!
  • Facebook Tab
  • Facebook post
  • Twitter
  • Twitter Skin
  • Fuelperks!
  • Fuelperks! is a benefit offered by Winn-Dixie to their clients. For every $50 spent on groceries, you get 5¢ off per gallon when pumping gas. Wonderful benefit, but few people knew about it. 
  • Store Opening - West Palm Beach
  • Winn-Dixie renovated a popular store in West Palm Beach. We were asked to design promotional pieces for this store to be placed at restaurants in the West Palm area.
  • Placemat
  • Poster
  • Menu insert
  • Facebook event
  • Facebook Posts
  • I design almost every post for the Winn-Dixie Latino page on Facebook. Each day we get a different offer we have to talk about. I try to make every offer look cute/playful at least!
  • Drawing by Efrain Laboy